Fast trends. Endless waste. A toxic cycle our planet can’t afford. We believe, personal care should be more holistic, efficacious & sustainable. The time has come to choose quality over quantity, simplicity over excess, and care over convenience in the daily beauty routines that we all follow.

welcome to essentric essentials!

What are clean cosmetics?

Clean cosmetics are products created with a simple promise: safe for you and the planet.Unlike conventional beauty, clean cosmetics avoid harmful or questionable ingredients like parabens, sulphates, phthalates that can compromise your skin’s health & the environment. Instead, they’re made with high-performing ingredients chosen for efficacy, safety, and minimalism.

Because the future belongs to clean beauty!

But why us?

We’re redefining beauty with intention. No fast trends. Nothing in excess. Balanced, high-quality, sustainable products designed to respect both your skin and the planet.

Because choosing better shouldn’t come at a cost.

Soul of EE

EE was born from a deep belief that personal care should be EFFECTIVE , EFFICIENT & EFFORTLESS. For this we designed our products for minimal routines.

Because taking care of yourself shouldn’t feel complicated, excessive & overwhelming.

  • Founder: Apoorva

    Think of me as a friend who’s done the hard work, researched it to the last detail, tested a zillion blends & finally bottled up the skincare you can count on.

  • Co-founder & CEO : Pranav

    Numbers may be my language, but at the heart of it, I believe businesses should serve people and the planet. At EE, that means making decisions that safeguard our values of quality & sustainability while ensuring we grow in a way that lasts.

  • Creative head : Dhananjay

    I think through colours, fonts & mood boards.At EE, I weave visuals, stories & experiences that bring our philosophy to life in the most authentic way.

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